Brand & Marketing Copy
/ Peace Arch Hospital Foundation
Porch Light Campaign
A pandemic fundraising appeal that revives the hospital’s origin story: in the 1950s, neighbours lit porch lamps to fund its construction; in 2020, Chinese-speaking residents were asked to light them again for its front-line staff. Its CA$20,000 goal was surpassed fivefold, raising more than CA$100,000.
01 / Endorsement
“Peace Arch Hospital Foundation has been working with Lin for a period of about two years now. We retained her services for the purposes of deepening our engagement with the growing Mandarin-speaking community in White Rock/South Surrey.”
“Our working relationship began with basic translation services but the scope of work soon expanded to having her provide counsel on establishing and maintaining our social media presence on the WeChat platform. The results we have seen to date, in terms of both community engagement and fundraising, have exceeded our expectations.”
“My experience working with Lin has been consistently positive. She is a reliable, curious, and inventive professional who operates more like teammates than consultants. I highly recommend her services to any organization seeking to deepen its relationship with a diverse community.”
— Jim Bindon, Director of Philanthropy, Peace Arch Hospital Foundation
02 / Excerpt
“半个多世纪前，为了让社区拥有自己的第一座医院，这里的居民在夜色中点亮自家的门廊明灯，迎候志愿募捐者的脚步。那一盏盏微光，最终筑起了守护几代人的避风港。”
“2020 年，当风暴再次降临，守护我们的人也需要被守护。我们邀请每一个家庭，再次点亮门前的那盏灯 —— 让每一位夜班归来的医护人员看到：这里的长夜有光，守望的人从未离席。”
“In the 1950s, our community lit porch lamps to build our first hospital. In 2020, we turn them on once more — illuminating hope for those holding the line.”
03 / Impact & Legacy
几句话就可以讲完的故事，其实需要很多人很多年的努力。
最初的时候，以 Dorothy Blades 和 Alice Murray 为代表的义工们坚持挨家挨户敲门鼓励捐款，用了一整年，也不过筹集了1000加币。但消息就这样传出去了，一传十，十传百，越来越多的人看到建造医院的好处和必要性。
其中一个极具历史意义的筹款活动名为“廊灯夜筹款”——凡有意为建设医院捐款的居民夜晚都会在门口长廊点一盏灯，就会有义工循着光亮来敲门。